Tutorial for Concepts 058 – Share of Wallet
Using the Share-of-Wallet Concept
The wallets in this series were developed specifically to illustrate the share-of-wallet concept, but they can be used to tell other stories as well: payment made and received, reduction in disposable income, etc. The fat wallet and skinny wallet can also be used to help tell parts of the concept. Alternatively, the emphasis can be off the cash and on the credit cards. There are two credit cards in each pouch in the wallet that can be formatted to look like whatever credit card, identification card, or membership card you wish.
The wallet and currency are drawn in layers so the wallet can be empty or have the dollar bills appear to be within the wallet. It's all about layering, and that's why only PowerPoint downloads are offered for this series. The download has the back of the wallet layered to the back. The currency is just above the back of the wallet. This means that you can move the stacks of currencies into the wallet easily.
See to012_v02 for a gauge that illustrates a share-of-wallet concept as well.
Customizing your Wallets
Remember to group the illustrations and hold the shift key down as you resize. This will rescale the illustrations so they do not skew. Then ungroup and continue to format as desired.
The download has both a realistically colored wallet and also a tone-on-tone version. Tone on tone works well if you want to minimize the presence of the wallet on the page or if you want to keep to your template's color scheme.
Coloring for a realistic-looking wallet is easy: just apply colors that are typical to wallets and contents. Selecting tone-on-tone colors are also easy: choose the color for the wallet and then apply a slightly darker hue of that same color to the lines. Use tone-on-tone colors if you want to stay with your template's color palette.
Likewise with the currency: each dollar bill is colored with a different hue of the same color. The blank bills can be made to look like currency from other countries.
These types of illustrations do not benefit from effects formatting. You should stay away from these and stick to the line and fill colors only.
3D does not look good with illustrations.
Don't use shadows on this type of framework.
Gradients, patterns, and pictures
You can use gradients to add a 3D effect. The downloads already have a gradient applied. If you change the color and gradient, just be sure that the gradient is subtle. Don't go from very light to very dark, etc.
Because of the way the currencies and wallet are drawn, animation works particularly well with this concept. Download the animation example to see a possible animation scheme. Just be sure that you maintain the layering while animating and you should have no trouble.