Using the Swirls in Emphasis 007
Emphasizing an element on a slide is a surprisingly delicate matter. If the emphasis is too "loud" it startles the audience. If it is too subtle, the message is not really emphasized. Consider the overall tone you are trying to achieve with your presentation. Then use devices that raise the tone just a bit to emphasize your selected points/messages.
These swirls are a fun way to add emphasis and motion to your page. Once you have identified the best-suited PowerFramework swirl, download it to a specific location on your computer so you'll be able to find it (the desktop is always a good choice).
Customizing the Swirls in Emphasis 007
The swirl in the above example is not quite a ghost or watermark, but it is a light color so that it doesn't interfere with the readability of the text over it. Ghosting (very light shading on a white background or very dark shading on a dark background) can be used to "point" to peripheral items/fields or add a subtle effect that does not interfere with overlaying text or graphics.
If you want to change the size/shape of the PowerFramework, be sure to hold the shift key down while sizing so that the star/burst stays uniform and scales correctly. If you are using more than one swirl in the series, import them all and then size them all at once. This way they stay uniformly sized and shaped.
Select color from your document's color palette or a complimentary color so that the PowerFramework will reflect the color scheme of the rest of your document. This framework can only receive line colors, no fill colors.
No 3D on this unless you want it to look like the swirling brushes/mops at the car wash, then it's ideal!
You can use shadows with this framework. A shadow will add volume to the swirl and another color.
Gradients, patterns, and pictures
Since you cannot add fills to this framework, gradients and pictures are not an option. You can add a pattern to the line, but the thickness of the line will have to be large in order to see the pattern. This is not really very elegant, but it might work in the right circumstances. Try it if you're brave, it doesn't always work.
Animations should be selected that will enhance the meaning of the message, not merely to add interest to the slide. However, with an element that is designed to add emphasis, you can go a little wild. You can always animate its appearance to "expand," "zoom," or simply "appear," but there is a whole category in the animation scheme section of PowerPoint that will let you change color, grow larger, etc., as it is flying in from the side or spinning. You can select two animation effects (one for the way it arrives onto the screen and one for how it moves) and run them simultaneously. Just be judicious if you do this. It's easy to get carried away with a fun effect and use it even if it doesn't really add much to the message.