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Best Practice

Bullets to graphics … the starting point

Audiences prefer highly visual presentations, so bulleted lists need to be converted to graphics. But simply converting a bulleted list to a graphic format isn't enough: the structure of the list has a direct result on the quality of the graphic.

Poor way to construct a list

OurCo helps companies raise presentation quality. Today we will discuss the following.

  • How to find the improvement opportunities
  • Common pitfalls when developing messages
  • What does the presenter need to do in addition to delivering messages?

Better way to construct a list (and graphic)

As you develop lists in presentations, make sure that the list items are parallel. All list items should be the same type of sentence, e.g.:

  • Imperative
  • Interrogative
  • Declarative
  • Fragment completing the lead-in sentence.