Concept 052 – Lighthouse
These lighthouses are an interesting conceptual graphic. The stripes on the lighthouse itself can represent sections of a whole or a hierarchy/upward flow/dangers. The rays of the lighthouse can represent an output, possible threats, etc. The series example shows the lighthouse being composed of a group of collaborators and the results are conveyed as they pertain to OurCo, the presenter. Notice that the rays contain both images and text, which conveys more visual information.
There are lighthouses with from 1 to 12 sections and the rays are from 1 to 8 on each side. They are all in one download to make it easy for you to mix and match the lighthouses with the specific number of rays you need.
Customizing the lighthouses
Group and rescale (hold shift key down as you resize) or group and slightly resize vertically and/or horizontally. The lighthouse in the series example has been made wider horizontally, as an example.
Color variationsGo wild. Lighthouses are painted in creative ways in many colors. You might, for example, color the stripes on the lighthouses from your template's color palette and "brand" it to your company.
No 3D. Lighthouses are usually round, so 3D would work against you.
Don't use drop shadows. The lighthouse will look flat and lifted off the slide. Instead, use a shadow that makes it appear as if the light source is shining in such a way that the shadow is long and is attached to the bottom of the lighthouse.
Gradients, patterns, and pictures
If you want to use gradients, they will add to the realism of the lighthouse drawing if you add them in a specific way. Use a 3-color vertical gradient on the bands of the light house. The center gradient choice should receive the true color, say red. The two edges of the bands should be the same darker red of the center red. This type of gradient will make the lighthouse look more realistically round. Worth putting in the time to apply the gradients if it is important to you/your message.
It's difficult to apply animations to this type of graphic. A better approach is to show the whole lighthouse and beams of light. Then add the text in with animation.
Series that relate to this tutorial
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