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SWOT Matrix

These matrices are for laying out SWOT information in an interesting way. There are two design types, each with 4 variations. There are matrices with square corners and others with rounded corners. There are also sets of each with the letters cut out of the matrix segments. The tutorial provides ways to use them effectively. We've added text to segments of these frameworks: middle aligned and bulleted. This should make it easy for you to add your information to each of the four quadrants.

Customizing the SWOT matrices

Adjust size

Group the whole matrix and then resize/rescale it as one object.

Color variations

There are two types of SWOT matrices. The gray set is for a tone-on-tone coloring: the quadrant segment and the letter are two different fields and should be colored so that there is not much difference between the tones, making the text on top distinctive and easily readable. The gray sets can either be light in colors to be used with dark text overlay or dark in colors for a white or light color text overlay. The light blue set with the white colors contains matrix variations that use the template's background for the color of the letters. So if your template background is dark, the letters will be dark, etc. Just make sure that you apply SWOT matrix colors so that the overlaid text is as readable as possible.

3D variations

Don't use 3D with these. It will just add clutter to the slide and make it more difficult to make the overlaid text clearly readable.


Same as 3D: don't use shadows.

Gradients, patterns, and pictures

No to patterns and pictures. Gradients can be tricky with overlaid text. The range of color variance needs to be slight in order for the overlaid text to be readable. The contrast between background colors and text color needs to be as dramatic as possible to achieve the best legibility.


You can animate the matrix segments as reveals by using subtle animations (fade, appear, float in, etc.)

Click on a name for more information.
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