Using the Building Frameworks
These frameworks are used to show a structure and what it contains. The different "doors" are available for text or graphic to show departments, product offerings, etc. There are foundations and roof (for overarching ideas, etc.). This type of building framework conveys the exterior and interior structure, while HI001 conveys the exterior structure only.
Once you have identified the best-suited PowerFramework, download it to a specific location on your computer so you'll be able to find it (the desktop is always a good choice).
Remember to group the frameworks before sizing so that the integrity of the framework is maintained. Hold the shift key down if you want to scale it while you are sizing. Ungroup again once it is the size you like so other customizations can be made.
Select color from your document's color palette or a complimentary color so that the PowerFramework will reflect the color scheme of the rest of your document. Select "No line" if you want to eliminate the outline of the object, or change the line point size if you want thinner lines. If you are using flat colors (no gradients or 3D), consider using a thin line just a little darker than your fill color to help define the individual segments of this framework. Notice that the color for the interior is a darker hue of the outside.
The 3D effect really shows the interior concept. Layering is important here, as you need to make adjustments depending on the direction of the 3D effect you choose. Also, it is important to notice that the element just above the platform (the lowest element of the framework) has been eliminated. Look at the example above for color: you will see a drawn top of the platform. When you apply 3D to this framework, this element ceases to work. Just eliminate it and move the platform up so that it touches the structure element. You can choose any color you want for the interior or multiples of color if there is a branding element you want to convey with each product, company, etc.
Shadows used with framework tend to accentuate the flatness of the framework. When you are trying to add 3D (either by apply the 3D effect or by using gradients), the shadow tools work against you.
Gradients, patterns, and pictures
Gradients are usually a very good choice for adding depth to objects. This method is has a good result, but applying 3D is better.
Instead of animating the framework, you may want to consider just animating the content that you add within the "doors" as reveals, but other reveal schemes are equally effective.