Use this framework to plot quantitative and/or qualitative values across the two axes. You can combine this framework with a bubble chart, which will add an extra layer of interpretation to the bubble chart: place the matrix over the data-driven bubble chart and the matrix will identify your target areas. You can also combine it with other data-driven charts, as you see in the example.
All of the frameworks in this series are in the PowerPoint download since they are typically used as a group. See the tutorial for ideas and information about how to use this chart effectively.
You may also want to review the Power Chart for Matrix Descriptions for a way to develop and present matrices.
Keywords: matrix, matrices, 2x2, 3x3, quadrant