These letters are not text, they are graphics. This means that you can import photographs into the letters/words and convey a more complete message, set tone, or simply make a greater impact. These word graphics can be used in any version of PowerPoint (2003, 2007, 2010), but the formatting techniques are different, which is explained in the tutorial.
For the best effect, create single words or a very short string of words and choose photographs that do not have too much detail but create an overall effect. If the word is too long, then the photograph height will need to be cropped more, which may affect or confine the overall effect of the word graphic. If the photograph has too much detail (faces that may be cut into, etc.), then the word graphic will not appear fluid and/or unified. A good example of photographs that are very effective are landscapes, multiples of the same objects (like a bunch of balloons; vegetables, as in the series example; etc.).
After you have imported your photograph, don't stop there. Format for clarity and drama. "Health" in the series example wasn't as noticeably distinguishable from the background in some areas, so a line/border color of dark green was used, which made the word very distinct. The reflection formatting added the drama.
Use these word graphics to their best advantage by keeping the slides clear of other content. Let the impact of the word graphic do its job without clutter or competition from other elements on the slide.
There is only one download containing all of the characters and numbers, with an explanation point and a question mark. There is no animation example, although you can fade these word graphics onto the slide if you wish. The word graphics are impactful enough with animation. See the animation section of the tutorial: if you decided to use letter-by-letter reveals, you'll need to format the characters differently than the technique for formatting the entire word.
Keywords: alphabet, photographic letters, letters with imported photographs, high-impact words, word stories
Categories: Emphasis, Tools
Frameworks available in this series
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